Brunswick Corporation has reported sales above expectations for the second quarter of 2025, despite challenging macro environment and uncooperative weather in many parts of the US through the first two months of the quarter.
Consolidated net sales were $1,447 million, up from $1,443.9 million in the second quarter of 2024.
“Year-to-date, boat unit retail sales in the value category are underperforming our initial expectations for the year, but continued overall resilience in the premium and core categories, combined with improving retail sales trends in July, is expected to provide a floor for wholesale performance in the second-half of the year,” explained Brunswick chairman and chief executive officer, David Foulkes.
“Tariffs continue to directly impact our earnings, while adding uncertainty for both our end-consumers and channel partners, but all our businesses are executing strongly on their mitigation plans, resulting in a smaller net tariff impact than originally anticipated.”
Tariffs continue to directly impact our earnings, while adding uncertainty for both our end-consumers and channel partners.
David Foulkes
Propulsion segment reported a 7% increase in sales resulting primarily from strong orders from the US.
Shipments to US OEM propulsion business customers outpaced expectations, with earnings and margins improved and Brunswick’s engine parts and accessories business had slight year-over-year sales growth and steady earnings.
Engine Parts and Accessories segment reported a 1% increase in sales versus the same period last year due to slightly stronger distribution sales.
Navico Group segment reported a sales decrease of 4% versus second quarter 2024, with sales to both aftermarket channels and marine OEMs down.
Restructuring
Year-to-date revenue for Navico Group was down 2.5% versus the first-half of 2024, led by steady performance by the group’s aftermarket businesses.
Brunswick continues to restructure its facilities – in the quarter, the organisation consolidated two production locations, and transferred European distribution to a third party logistics provider.
The organisation has also implemented a leaner organisational structure to reduce expenses and increase agility.
Brunswick’s boat business also had sales and operating earnings below the second quarter of 2024, consistent with lower planned wholesale shipments.
The segment delivered stronger sales and earnings growth versus the first quarter of 2025.
Technology
Freedom Boat Club continues to expand with new franchises.
Brunswick will continue to develop its technology which will remain a focus during the remainder of the year.
“Brunswick has already built significant momentum with implementation of AI for productivity and consumer-facing applications, and Brunswick’s large enterprise-wide software development teams that support all our businesses are trained on, and using, AI assisted coding tools,” explained David.
“We will also shortly be launching AI powered customer service tools and, in addition, Brunswick’s autonomous docking system remains on-track to launch later this year.”
The organisation anticipates net sales of approximately $5.2 billion for the full year.
