Boatsetter and Getmyboat have announced their merger and the formation of a new combined entity.
The companies, which specialise in boat sharing and on-the-water experiences, will have a combined income of more than half a billion dollars in bookings across 50 countries.
The merger will integrate their platforms into a connected marketplace, unlocking broader inventory and expanding access to millions of boat renters.
It will also deliver enhanced tools and opportunities for the owners and operators using the platforms.
Michael Farb, who has served as CEO of Boatsetter since 2022, will become CEO of the combined entity.
Both companies have long admired each other’s growth and innovation and this merger unlocks greater access to that lifestyle.
Michael Farb
The headquarters will be based in Miami, with Boatsetter and Getmyboat teams continuing to operate from their respective current locations.
Both platforms and apps will remain active with no immediate changes for consumers, owners or operators. Existing investors Level Equity, Centerbridge Partners, and Yanmar will continue to support the brands.
“Outdoor recreation has surged in recent years with a record number of Americans wanting to spend more time in nature and 80% of young people say that being outdoors is important to them,” explained Farb.
“We’re seeing this shift play out across our platforms as well.
“Millions of people are choosing time on the water to reconnect with nature, their loved ones and the outdoors more intentionally.”
Cultural and economic momentum
He added: “Both companies have long admired each other’s growth and innovation and this merger unlocks greater access to that lifestyle.”
By joining forces, the companies say they are strengthening their leadership in a category experiencing significant cultural and economic momentum.
The companies point out that outdoor recreation is now a $1.1 trillion economic engine, and the boat rental category alone is projected to reach $36 billion by 2032.
There is also growth across many associated secotrs such as fishing tourism which is valued at approximately $90 billion in 2025 and projected to reach $253 billion by 2035.
The merger will enable the companies to invest further in technology and AI driven capabilities, marketing, trust and safety measures including the Boatsetter Promise and Getmyboat’s 24/7 customer support.
