ICOMIA (The International Council of Marine Industry Associations) has agreed a partnership and sponsorship programme with Boats Group to deliver business intelligence to the global leisure marine sector.
Under the agreement, Boats Group will provide leisure marine market data, insights and trend analyses sourced from its international network of online marketplaces and proprietary industry intelligence tools.
The data will be integrated into future editions of the ICOMIA Recreational Boating Industry Statistics Report.
Boats Group will also work with ICOMIA to develop new market intelligence resources.
Boats Group is committed to driving growth and transparency across the leisure marine industry.
Courtney Chalmers
“We are delighted to partner with Boats Group, whose global reach and advanced data capabilities will significantly strengthen ICOMIA’s statistical programme,” said Joe Lynch, ICOMIA CEO.
“This collaboration ensures our members and the wider industry benefit from richer, timelier insights at a moment of rapid change and opportunity within the marine sector.”
Courtney Chalmers, chief brand and communications officer, Boats Group, added: “Boats Group is committed to driving growth and transparency across the leisure marine industry.
“By contributing our market intelligence to ICOMIA’s respected reporting and research initiatives, we aim to help industry leaders make more informed decisions and propel the boating sector forward.”
Boats Group is the parent company of several boat marketplaces including Boat Trader, YachtWorld and boats.com.
