Bahama Boat Works has partnered with Mercury Marine, a division of Brunswick Corporation.
The partnership is designed to increase market share and introduce Bahama Boat Works to a broader, more diverse customer base.
Twin Vee believes that Mercury Marine’s global dealer network and marketing resources will provide Bahama Boat Works with a platform to scale efficiently.
The partnership is expected to support a stronger showroom presence and increased exposure of the brand across saltwater, offshore, and performance-focused boating segments.
Mercury Marine and Brunswick Corporation bring unmatched dealer infrastructure, brand recognition, and customer trust.
Joseph Visconti
Bahama Boat Works, bought out by Twin Vee Power Cats in 2025, will officially relaunch at the Palm Beach International Boat Show in March 2026.
Three new models will be on snow alongside existing Bahama Boat Works boats.
“This partnership is about growth, credibility, and access,” said Joseph Visconti, president and CEO of Twin Vee PowerCats.
“Mercury Marine and Brunswick Corporation bring unmatched dealer infrastructure, brand recognition, and customer trust.
“We believe that aligning Bahama Boat Works with Mercury Marine immediately strengthens our dealer recruiting efforts, expands our addressable market, and introduces the Bahama Boat Works brand to new demographics that already believe in Mercury Marine-powered boats.”
