The Italian Sea Group has appointed yachting consultancy BehneMar Yachting as its sales agency for the Middle East and North Africa region.
The announcement was made during the Dubai Boat Show 2024 and forms part of the Group’s Strategic Outlook 2024-2025, which includes the development of new significant commercial partnerships.
“This partnership holds significant strategic value for our Group, especially considering the latest market analyses that forecast a strong expansion of luxury yachts in the Middle East and North Africa by 2028,” said Giovanni Costantino, founder and CEO of The Italian Sea Group.
“The MENA region shows great interest and sensitivity towards our brands, and I am confident that in the context of a free market, BehneMar will in any case be the ideal ambassador for TISG.”
Tim Trenker, CEO and partner of BenheMar added: “With the growth of the MENA region over the last years there has been an increasing demand for custom projects of yachts and superyachts. The Italian Sea Group has continuously demonstrated to be a leading shipyard in Italy with their innovative and custom projects.”
BehneMar Yachting is based in Dubai.
