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Forza appoints interim CEO and new president

Forza X1, Inc, developer of electric sport boats has appointed Joseph Visconti as interim CEO and Daniel Norton as president.

They replace Jim Leffew who resigned earlier this month.

In addition to his appointment as interim CEO, Joseph is also currently Forza’s executive chairman and chief of product development.

He is also the CEO, president, and chairman of Twin Vee PowerCats Co.

He has nearly 30 years of executive-level operational and financial experience, together with experience of building teams of professionals focusing on product development and bringing those products to market.

He has been actively involved in the company since its origin as Twin Vee’s electric boat division in 2020.

Since then, Joseph has been instrumental in bringing Forza public, raising capital, and driving Forza’s vision forward.

“I am thankful for the opportunity to take on the role of interim CEO at Forza,” he said. “I’m incredibly proud of what the company has achieved so far and enthusiastic about what we can accomplish in the future.

“I am looking forward to assuming an operative position and, together with our engineers and management, spearheading the next phase of Forza’s journey.”

Future milestones

Daniel has been an integral part of the company since it was founded in 2021, serving as its director of engineering.

As the president, he will play an even more significant role in navigating Forza toward future milestones.

Before joining Forza, Daniel spent more than 20 years working in the technical design engineering arena for companies, including Caterpillar, Gerber Technology, and ATI Industrial Automation, in various project management and engineering development positions.

He holds more than 20 patents on innovative electromechanical solutions to automation, boat docking, and workpiece clamping.

He is also the inventor of the NLS (Nautical Landing System) technology and has been developing the Smartlander positive restraint system for use in heavy-duty marine applications.

“I am honoured to be named president of Forza X1,” he said. “I am thankful for Jim’s past leadership and am in awe of all that he has accomplished in his career and in such a short period of time leading us. There are some big shoes to fill.

“Also, I am humbled and grateful to Joseph who has put faith in my abilities to take Forza to the next stage of growth. I am passionate about our Company’s mission and values and am committed to our talented team and what we stand for.”


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