Recreational boating telematics company, Boat Fix, has appointed Carl Blackwell to the newly created role of chief marketing officer (CMO).
Carl’s experience spans more than 17 years as CMO of the National Marine Manufacturers Association (NMMA) and nine years as president of Discover Boating.
Prior to joining Boat Fix, he came out of retirement to work as a senior vice president – customer loyalty for OneWater Marine.
“I spent nearly two decades focusing on recruiting new participants into boating and now with the industry’s attention turned towards customer retention, I believe Boat Fix is well positioned to lead the industry in retaining the surge in new boaters,” he said.
“What stood out for me about Boat Fix was that instead of just monitoring and protecting boats, they can assist boaters, live and one-on-one, when problems arise. If I’m stranded on the water, I really need a partner I can count on.”
Steve Pitsos, CEO of Boat Fix, added: “Carl’s marketing experience, extensive industry knowledge and firm grasp of the power of telematics makes him an ideal addition to our team. “Boat Fix is serious about helping our clients bring more value to their customers, and we believe that investing in the expansion of our organisation with senior talent like Carl will allow us to continue to develop solutions that shape the future of our industry.”