BRP has officially inaugurated its Design & Innovation Centre in Palm Bay, Florida, as part of its on-going expansion in the region.
The inauguration follows on from BRP’s investment in its Research & Development (R&D) and testing facilities in Palm Bay, including the acquisition of additional land.
“At BRP, innovation runs deep in our DNA and we are passionate about delivering outstanding riding experiences to our customers all over the world,” explained José Boisjoli, BRP president and CEO. “Our Palm Bay site plays a pivotal role in our innovation journey, and this is why, over the last few years, we have invested more than 15 million US $ in this facility.”
Denys Lapointe, chief design officer of BRP, added: “One of our greatest strengths as a company is the profound collaboration that exists between the design team, and the engineering and product teams.
Our Palm Bay site plays a pivotal role in our innovation journey, and this is why, over the last few years, we have invested more than 15 million US $ in this facility.
José Boisjoli, BRP president and CEO
“The Palm Bay site is the perfect illustration of this synergy.
“By combining design and advanced concepts with R&D, we are able to explore new possibilities and create products that offer unique, innovative and exciting adventures for our riders.”
Around 60 BRP employees are based at the Palm Bay facility. The new centre is one of three BRP design centres worldwide and will be an extension of the Laurent Beaudoin Design and Innovation Centre in Québec, Canada, where the team creates designs for all of BRP’s existing product lines and explores advanced vehicle concepts.
The third centre, located in the south of France and inaugurated in 2023, focuses on advanced concepts for sustainable urban mobility.
Among the products designed by the Palm Bay team are the Manitou Cruise and Explore pontoons, the Alumacraft Trophy and Competitor aluminium boats, and the Quintrex Freestyler boat.
