German luxury mobility brand BRABUS has joined forces with Italian luxury yacht builder AB Yachts to create BRABUS yachts.
The partners will combine the companies unique strengths and respective experiences in performance, innovation and design to develop the yachts, to create ‘a high-end yachting experience’.
The first yacht from the collaboration will receive its official world premiere at the Monaco Yacht Show 2026, with a further world premiere already planned for the Monaco Yacht Show 2027.
The partnership further expands BRABUS Marine, adding an exclusive luxury yacht portfolio alongside the brand’s longstanding partnership with Finnish day boat manufacturer AXOPAR and its luxury catamaran collaboration with Sunreef Yachts.
Challenging what’s possible
“AB Yachts has exactly the kind of energy we’re looking for: the drive to challenge what is possible, to push boundaries and to create something that instantly feels special,” explained Constantin Buschmann, CEO and owner of BRABUS.
“As we continue the journey of BRABUS Marine alongside our partners AXOPAR and Sunreef Yachts, this collaboration opens up a completely new dimension for us — bringing together our design, our love for bold design, individuality and detail with the incredible expertise of AB Yachts.”
Giorgio Mattei, deputy chairman of Next Yacht Group, added: “It was, quite simply, love at first sight.
“From our very first meeting, we recognised in BRABUS the same relentless passion for innovation, performance and bold design that defines AB Yachts.
“From the outset, this partnership has been both inspiring and natural, driven by a shared pursuit of excellence and a determination to push boundaries beyond what the market has seen before.”
Distinctive yacht
The two companies will create a distinctive yacht, added Giorgio with the co-designed product set to leave a lasting mark on the yachting industry and stand as a memorable milestone in its evolution.
AB Yachts is a brand of Next Yacht Group whose range stretches from the entry-level AB 80 to the AB 130.
Ruhr, Germany-based BRABUS is known for its development of high-end supercars, boats, motorcycles and a wide range of exclusive design products.
