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HomeNewsAlisdair Martin appointed as savvy navvy advisor

Alisdair Martin appointed as savvy navvy advisor

Marine technology company savvy navvy has appointed US-based Alisdair Martin, as its new board advisor.

The appointment comes as the navigation app, often referred to as ‘Google maps for boats’, continues to scale up.

Alisdair, originally from the UK, has more than two decades of experience in strategic planning and hands-on execution.

This includes working with British Marine on marine events. Since his move to Chicago in 2010, Alisdair’s roles have included being vice president of strategy and sales at the National Marine Manufacturers Association (NMMA).

He currently runs his own consultancy working with partners to help drive the marine industry forward, alongside several key industry board positions.

“With a track record of driving marketing strategies and leading business development, Alisdair’s experience aligns perfectly with savvy navvy’s ambitious growth plans,” said Jelte Liebrand, CEO and founder of savvy navvy.

“Continuing to innovate boating navigation, making it simpler and safer for anyone to get onto the water, Alisdair’s experience of scaling global businesses will be invaluable to our team. We’re super excited to have him on board.”

Alisdair added: “With a great team and immense potential for scaling, now is the perfect time to offer my strategic advice to enhance global industry partnerships and users even further.”


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