I have been contacted by a number of industry stalwarts recently for a chat about their worries – that’s what you get for being semi-retired.
The woes – lack of payments, loss of business, low level of information and ‘friends’ shafting them being the main gripes.
It gets you thinking, wondering how do we always end up in a cycle of our own making?
Let me explain my thoughts – firstly you can’t complain about any of these things when you, yes you, have enabled them to happen.
We all like to think we are a small friendly industry, and we try and help our mates, don’t we?
But what that is doing is just feeding the addict…
You see, by normalising the behaviour with these business issues, you create the addiction, and it just becomes seen as normal. You then get more and more irritated, and the spiral tightens – but the addict keeps feeding.
If you stepped back and took a cool hard look at the situation, have you been trapped in a business model akin to that of a football fan?
Should you always continue to dig a hole feeding the addict buying the scarf or should you forget the one-sided loyalty?
Only you can answer that question, but sure as eggs are vegan, the cycle will turn again and you will carry on carrying on, besides its good to moan occasionally. Just remember certain people deserve your friendship others certainly do not.
The reset was always coming, it’s here deal with it. The sunny uplands await.
