Cox Marine has announced changes to its board and leadership team.
This transition comes as the company prepares for series production and launch of its 350 V8 diesel outboard following three years of product development.
Effective 1 July 2025, Gavin Wesson, the current CEO, will transition to the role of non-executive chairman.
In his new capacity, Gavin will continue to provide strategic guidance, empowering the existing leadership team to develop further in their roles.
George Bramley, currently chief financial officer, has been appointed its new CEO, effective 1 July 2025.
George will maintain his responsibilities as chief fnancial officer with his experience in strategic decision-making and financial management instrumental in driving the company’s growth, profitability, and long-term sustainability.
We have a remarkably talented team, and I am keen to support their continued success in their respective areas.
George Bramley
James Eatwell, a long-standing member of Cox Marine with more than a decade of experience, most recently as technical director, has been appointed chief technical officer.
James will head the company’s technological vision, providing direct technical leadership and aligning engineering and product improvement initiatives with overarching business objectives to enhance product and business performance.
“Leading Cox Marine’s day-to-day operations for the past three years has been an incredibly rewarding experience,” said Gavin speaking about the changes.
“I’ve thoroughly enjoyed working alongside the team as we’ve meticulously refined our product and strategically positioned ourselves to disrupt the high-horsepower outboard market.”
He continued: “With the imminent launch of our 350 V8, the time is right to evolve our leadership structure to prioritise series production and sustained growth.
Exciting phase
“I have full confidence that George’s strategic vision and financial acumen, coupled with James’s extensive technical expertise and our non-executive directors’ continued guidance, will propel Cox Marine to even greater heights in this exciting phase.
“I eagerly anticipate supporting them and the entire team in my new role as non-executive chairman.”
George added: “I am honoured to take on the CEO role at such a pivotal moment for Cox Marine.
“The launch of the 350 V8 represents a significant milestone, and I am excited to lead the company through this crucial transition to series production and beyond.
“We have a remarkably talented team, and I am keen to support their continued success in their respective areas.”
Network expansion
Other leadership changes include the departure of Adam Gurr, Cox Marine’s programme director, after eight years with the company. He will leave the company at the end of June 2025.
Gemma Crocker continues in her current role as network development and commercial operations director, driving the business-to-business model through strategic network expansion, distributor management, marketing, warranty and product supply.
Gemma will continue to work alongside Hugh Hudleston, who was announced as business development director earlier in 2025.
Richard Lind also continues in his current role as supply chain director, alongside Holly Cooper, who remains as people director, and Petra Argent as company secretary, a role she has held at Cox Marine for the past 12 years.
