Helly Hansen and The Ocean Race have renewed their long-standing partnership.
With the extension of the partnership, Helly Hansen will provide apparel for the race organisation, partners, on-water race management team, for two consecutive race cycles.
The first race cycle will include The Ocean Race Europe in 2025, The Ocean Race Atlantic in 2026 and The Ocean Race (around the world) in 2027.
As the partnership progresses, Helly Hansen will continue to support The Ocean Race’s Racing with Purpose programme, a platform that uses the unifying power of sport to educate, inspire and accelerate action towards a healthier ocean.
“It’s a pleasure to welcome Helly Hansen back as our official clothing partner,” said Richard Brisius, race chairman of The Ocean Race.
“It is always rewarding to embark on a long-term journey with a trusted partner. Helly Hansen not only shares our commitment to advancing the sport of sailing through engagement and innovation, but the brand also shares our mission of protecting and restoring ocean health.”
Not only is The Ocean Race the toughest team sporting event, it is also the toughest testing lab on earth for our apparel.
Carrie Ask
Carrie Ask, Helly Hansen CEO, added: “We are excited to extend and elevate our partnership with The Ocean Race, an organisation that shares our passion for sailing, our dedication to innovation, and our commitment to respecting and protecting the environment.”
She added: “We believe that not only is The Ocean Race the toughest team sporting event, it is also the toughest testing lab on earth for our apparel, fuelling our innovation and new product development.
“We look forward to actively engaging with sailing communities around the world, building awareness of ocean health, and inspiring action.”
The Ocean Race is entering a new era, with ongoing ocean health initiatives and two additional races – The Ocean Race Europe (2025) and The Ocean Race Atlantic (2026) – building into the main around the world event – The Ocean Race 2027.
The race will start from Alicante, Spain, in January 2027 and finish in AMAALA in the Red Sea six months later.
Each of the events features women and men racing together in the foiling IMOCA class.
As part of the partnership, Helly Hansen will launch an official merch collection.
