BLUE a B2B PR, digital marketing, brand and communications consultancy for the commercial maritime and renewable energy sectors, has acquired Saltwater Stone PR agency.
The acquisition will expand BLUE’s remit within the maritime market.
Saltwater’s employees will continue to work from its Poole office under the Saltwater brand, with additional integrated services delivered through BLUE.
“Saltwater was founded by Georgina and Clive Bartlett in the early 1990s and built a great reputation within the marine leisure, white boat and super yacht market,” said Alisdair Pettigrew, BLUE MD.
“Clive retired from the business in 2019 and as Georgina now moves on, we recognise we have both a great responsibility and opportunity to expand into another growing maritime sector.”
Additional services and resources
He added: “We’re really excited to work with the Saltwater team to help supercharge and invest in its growth with our additional services and resources.”
The development builds on BLUE’s strategy of driving growth, both organically and through acquisition in related B2B markets, where it can deploy its model of combining industry knowledge with brand and communications experience.
“It’s an approach that we know works,” continued Alisdair. “We live and breathe our clients’ markets, and we know and understand the many challenges that they’re experiencing right now.
“They’re facing huge change and transformation, and with our in-depth specialist knowledge we can help them to develop and implement strategies that have real impact and genuinely cut to the heart of what they need in order to thrive.”
Current key Saltwater clients include Peters and May, a global yacht transportation and logistics company, Kongsberg Maritime, a technology organisation and ACR, provider of safety technology.
