US Informa, organiser of several of the world’s yachting exhibitions, including the Fort Lauderdale, Palm Beach and Miami Boat Shows, has appointed Cristina Fonzar as its primary representative in Italy and business development manager.
In the role, besides offering tailored support to current clients, she will also identify, recruit and guide new exhibitors and companies seeking to enter the US market.
Cristina joins US Informa with extensive experience in the marine industry, primarily within the superyacht domain.
Her background includes senior roles in marketing and communications at leading yacht builders and luxury goods companies. She is an advisor and marketing and PR specialist to various organisations across the superyachting sector.
High-value US market
“Italy represents the world leading hub for yacht construction and maritime innovation, and our goal is to ensure Italian companies have the most effective gateway to the high-value US market,” explained Andrew Doole, president of US Boat Shows for Informa Markets.
“Cristina’s long-standing expertise, extensive network and strategic vision will be key to strengthening client relationships and fostering high-value, win-win business opportunities across our international platforms.”
