Axopar has appointed Bike & Boat World as its new dealer for the Finnish market, with sales operations taking place through Bike & Boat World’s locations in Helsinki and Turku.
In addition, Bike & Boat World will establish an Axopar Test Center in Helsinki.
In the future, Axopar sales will also be expanded to the company’s Tampere location.
“The company has a strong market position, an extensive sales network and a deep understanding of the needs of Finnish boaters,” said Johan Holm, chief sales officer at Axopar.
“A significant share of Axopar’s Finnish customer base is located within Bike & Boat World’s operating area, making this partnership both a natural and strategically important step for us.
“We believe that together we can further strengthen Axopar’s position and deliver a first-class customer experience throughout the ownership journey.”
Uiva 2026
Bike & Boat World will officially introduce Axopar to Finnish customers during Uiva 2026, Finland’s largest in-water boat show, taking place in Helsinki from August 13–16 2026.
“The retail boat market has faced significant challenges in recent years and future success depends on a strong product portfolio, highly skilled sales and aftersales teams and close cooperation with our partners,” explained Mika Kouki, CEO of Bike World Oy.
“The addition of Axopar significantly strengthens Bike & Boat World’s overall offering and we now have one of the strongest product portfolios in Finland, ranging from small boats to premium luxury vessels.
“We will continue to invest heavily in marketing, strengthening customer relationships, and improving our services, while building a long-term partnership with Axopar and its customer community.”
Bike & Boat World is part of the Otto Brandt Group and represents a range of boat brands, including Nimbus, Paragon, Silver and Faster.
