Arcadia Yachts has appointed Federico Peruccio as its new marketing and communication director.
He brings more than 15 years of experience in communication within the luxury and industrial sectors, developed through roles at publicly listed companies and premium brands.
Throughout his career, Peruccio has gained increasingly senior experience within some of the leading groups in the yachting industry, including Ferretti Group and Groupe Beneteau. His professional background combines engineering training with managerial experience.
During his career he has led brand evolution and repositioning projects, managed communications related to stock market listings and supported corporate transformation processes.
International markets
“I am proud to welcome Federico Peruccio, who will make a significant contribution to the ongoing evolution of our brand,” said Ugo Pellegrino, CEO and founder of Arcadia Yachts.
“His broad experience in high-profile environments will further strengthen our positioning in international markets.”
Peruccio added: “Joining a company whose values I deeply share is a privilege.
“Arcadia Yachts has anticipated a vision of yachting built around a new lifestyle on board, one defined by a slower pace and a genuine connection with both people and nature.
“It is a strong and distinctive identity that I look forward to helping enhance and communicate.”
