Barrus has appointed Lee Allen as commercial manager for its marine division.
Lee will work across the UK distributor’s marine leisure, marine diesel and equipment portfolios.
Lee joined Barrus in late 2023 as an area sales manager, prior to joining Barrus, he spent eight years with British boat builder Cobra Ribs as production manager and marketing manager.
In this new role, Lee will focus on strengthening Barrus’ commercial strategy across its marine portfolios, supporting product positioning, pricing and long-term competitiveness.
The position also includes developing the company’s relationships with marine manufacturers including Mercury Marine, MerCruiser and Yanmar.
Moving into the position of commercial manager is a natural progression for me within the marine division.
Lee Allen
“Moving into the position of commercial manager is a natural progression for me within the marine division,” said Lee.
“It brings together my background in production, operations and sales, while allowing me to take a broader view of how Barrus positions its products and partnerships within a competitive and evolving market.
Over the next 12 months, Lee’s priorities will focus on reinforcing commercial performance across Barrus’ marine portfolios, supporting sales teams with enhanced product knowledge and tools plus increasing the company’s visibility through industry engagement, events and digital channels.
