Vision Marine Technologies has launched a dedicated electric boating division within its Nautical Ventures Group.
The initiative is designed to provide customers with a complete EV-focused experience-encompassing sales, service, after-sales support, events, and a growing lineup of electric toys and watersports products.
The new division is centred around Vision Marine’s E-Motion electric propulsion and electric boat lineup, which serve as the basis of its EV strategy.
As part of the initiative, Nautical Ventures has also renewed its dealer agreement with Cayago Americas, manufacturer of Seabob.
Our vision goes far beyond propulsion.
Alexandre Mongeon
Seabob is one of Nautical Ventures’ strongest-selling premium water toys, with the majority of historical sales driven by the F5S model – now succeeded by the new F9 series.
Vision Marine says the new division aligns with broader industry growth with the North American recreational boating market valued at US $10.06 billion in 2024 and projected to reach US $15 billion by 2033, according to Market Data Forecast.
Within this market, the watersports and accessories segment accounts for more than one-third of usage and the watercraft accessories market is expected to nearly double in value by 2035.
Electric eco-system
“Our vision goes far beyond propulsion. We are building a complete electric ecosystem for boaters-covering sales, service, aftersales care, and on-water experiences,” said Alexandre Mongeon, chief executive officer and co-founder of Vision Marine Technologies.
“Through Nautical Ventures, we can unite electric boats, toys, and watersports equipment under one roof.”
And he said the EV-focused division also provides a platform for future collaborations with leading EV partners.
Vision Marine Technologies designs, manufactures, and sells its flagship E-Motion 180E high-voltage electric outboard system, while also providing consumers access to boats, marine products, and services through its Nautical Ventures division.
