Boats Group has expanded its AI and data capabilities. The extended tools have been developed to deliver real-time market intelligence, deeper insights, and smarter marketing tools for sellers.
The Group says the updates reflect an ongoing investment in its products to provide maximum value in an increasingly competitive industry.
“In a market where buyer expectations are evolving rapidly, having timely, accurate information is key,” said a Boats Group spokesperson.
“Boats Group’s enhanced tools give sellers a clearer picture of buyer behavior, market trends, and inventory opportunities, helping them make confident, informed decisions.”
Real-time search data
The expanded tools include the provision of real-time search data so sellers can see what buyers are actively searching for, revealing current demand and emerging trends.
In addition, next-generation AI overlays existing market intelligence to guide sellers in optimising their inventory, predicting buyer preferences, and identifying new opportunities.
In addition, expanded registration data is available with integration of registration data with sold boat information which Boats Group says offers a more complete view of market activity.
Actionable intelligence
“Boats Group operates in a highly competitive marketplace, and we are committed to continuously investing in tools and insights that help our sellers stay ahead,” said Mike Grabowski, chief product officer at Boats Group.
“Our focus is on turning the scale and quality of our audience into actionable intelligence, so sellers can optimise their inventory, connect with buyers more effectively, and grow their business with confidence.”
Boats Group operates online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com with a global audience of millions of boat buyers.
